Carry something that actually means something
Arab artist collaborations on objects made for daily life
For the ones who want the real thing.
We are a brand built on real art. Real culture. Real people behind every design. We are not a trend. We are not AI-generated. We are not random. We are here because culture deserves to be lived, not just displayed.
“I've followed Wissam Shawkat for years. Actually owning something he made, and using it every day, hits different.
“Bought the Hob tote for my wife. She still talks about it. Honestly the best gift I've given in years.
“I was so tired of Arab art that just hangs on a wall. These things actually go everywhere with me.
“The leather pouch is the kind of thing you don't want to put down.
Wissam Shawkat
Wissam Shawkat is one of the most influential Arabic calligraphers of his generation. His signature practice, Calligraforms, treats letters as living structures, stretching and folding traditional script into work that is closer to architecture than ornament. He works in the space where modern Arabic calligraphy meets contemporary art, and his pieces with Made to Muse extend that practice into objects designed to be used, not framed.
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Ibrahim Zaki
Ibrahim Zaki is a Dubai-based calligrapher and designer working at the edge of contemporary Arabic typography. His pieces compress single Arabic words, hob, ishq, gharam, ghosseh, into dense graphic forms that hold the meaning without explaining it. The work has been recognized internationally, including multiple selections for the Hundred Best Arabic Posters and exhibitions at Dubai Design Week. With Made to Muse, that same precision moves from print into leather, canvas, and enamel.
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Naji Al Ali
Naji Al Ali, known as LMNBCK (Lemonback), works across illustration, painting, muralism, and sculpture. His practice centers on a fictional world of lemon-headed characters drawn from his mother's hometown of Jaffa, a visual language built from cultural memory, travel, and Palestinian identity. With Made to Muse, that universe lives on hoodies, tote bags, t-shirts, and enamel keychains, art that travels with the person carrying it.
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Toka Asal
Toka Asal is an Egyptian illustrator whose work draws directly from Egyptian folk art, tattoo traditions, and the visual symbols of the Nile. Her ongoing collection Egyptian Tattoos gathers figures, animals, florals, and geometric borders into compositions that feel ancient and contemporary at once. With Made to Muse, the work moves onto silk shawls and notebooks, heritage that's worn, written in, and carried.
Blog posts
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Read more: The Gathering at Cassette
The Gathering at Cassette
A pop-up gathering at Cassette, Al Quz. The artists in the room, the work on the racks, and an evening that felt like what Made to Muse is actually for.
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Read more: Gifting Arab Art: A Quieter Kind of Present
Gifting Arab Art: A Quieter Kind of Present
Five considered gifts, from 99 to 799 AED. Made by the region's calligraphers and artists. For Eid, housewarmings, and the in-between.
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Read more: Arabic Calligraphy at Home: Where the Tradition Belongs Today
Arabic Calligraphy at Home: Where the Tradition Belongs Today
For centuries, Arabic calligraphy lived everywhere. On bowls, doors, fabrics, books held in the hand. It was never just a wall art form. It was a way of life that happened to be beautiful.
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Read more: Art Off the Wall: Why Art Belongs in Everyday Life
Art Off the Wall: Why Art Belongs in Everyday Life
Somewhere along the way, we decided art belonged behind glass. Museums. Galleries. Private collections. But the oldest art traditions never worked that way.
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